Singer And The Sewing Machine: A Capitalist Romance
Publish Date: 1996-07-01
Author: Ruth Brandon
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Women, booze, illegitimate children, fraud, bigamy, 19th-century capitalism, and the emergence of an empire . . . . These words describe the life of Isaac Merritt Singer. Although widely regarded as the inventor of the sewing machine, Singer actually modified an existing machine and marketed it to an America eager for the new tools of the Machine Age. His genius was in the advertising, service with a smile, installment plans, and marketing gimmicks he used to get the sewing machine in homes and sweatshops all over the world. This fascinating and detailed biography provides an insightful and provocative look at the American entrepreneur, unraveling a complex web of personal ambition, fame, fortune, and the attainment of the American Dream. Illustrated.