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This book, not only gives you an insight into the basics of UI/UX development and beyond it also peers into the crystal ball and explains what the future of UI/UX could look like. Kate Owen also expertly covers topics such as UI/UX and project management models, constraints in design innovation, deploying heuristic techniques, application design in eCommerce and advice for new designers and Startups. There are a lot of great books on UX and Usability these days. So many, in fact, that its hard to narrow it down to the very best ones. This book has a great way of approaching human-centered design thinking and Kate Owen offers expert insights into this field. It is one of the best resources I have read for learning how to develop your own unique design techniques C Anderson