Mass Communication: Living In A Media World (Media And Public Opinion), 4Th Edition
Publish Date: 2013-01-03
Author: Ralph E. Hanson
Attention: For textbook, access codes and supplements are not guaranteed with used items.
The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets?including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher?right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each "Test Your Media Literacy" box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It?s an enhanced, enriching, and interactive learning experience.
The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.