The Handbook Of Marketing Research: Uses, Misuses, And Future Advances
Publish Date: 2006-06-23
Author: Rajiv Grover Marco Vriens
Attention: For textbook, access codes and supplements are not guaranteed with used items.
Arrives in 3-7 Business Days
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.