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Whether youre just starting out and want to test the viability of your business, or youre an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. Theyre a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.
Inside Pop-Up Business For Dummies, youll find:
Planning your pop-up venture - whether its a shop, studio, gallery, or community hub.
Finding the right space for you.
Negotiating with the landlord and sorting out the legalities.
Fixing up and fitting out your space on a budget.
Pulling in the punters - advertising and marketing your pop-up.
Managing a successful pop-up business day-to-day.
Closing up shop efficiently.
Lots of case studies, checklists, tips and hints from experienced pop-up people!