Pop-Up Business For Dummies
Pop-Up Business For Dummies
Pop-Up Business For Dummies

Pop-Up Business For Dummies

  • Publish Date: 2012-12-03
  • Binding: Paperback
  • Author: Dan Thompson
Regular price $37.78 Sale price $25.78

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Whether youre just starting out and want to test the viability of your business, or youre an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. Theyre a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

Inside Pop-Up Business For Dummies, youll find:

  • Planning your pop-up venture - whether its a shop, studio, gallery, or community hub.
  • Finding the right space for you.
  • Negotiating with the landlord and sorting out the legalities.
  • Fixing up and fitting out your space on a budget.
  • Pulling in the punters - advertising and marketing your pop-up.
  • Managing a successful pop-up business day-to-day.
  • Closing up shop efficiently.
  • Lots of case studies, checklists, tips and hints from experienced pop-up people!

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