Attention: For textbook, access codes and supplements are not guaranteed with used items.
Whether youre just starting out and want to test the viability of your business, or youre an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. Theyre a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.
Inside Pop-Up Business For Dummies, youll find:
Planning your pop-up venture - whether its a shop, studio, gallery, or community hub.
Finding the right space for you.
Negotiating with the landlord and sorting out the legalities.
Fixing up and fitting out your space on a budget.
Pulling in the punters - advertising and marketing your pop-up.
Managing a successful pop-up business day-to-day.
Closing up shop efficiently.
Lots of case studies, checklists, tips and hints from experienced pop-up people!