Recipe For Success: An Insider'S Guide To Bringing Your Natural Food To Market
Publish Date: 2015-11-25
Author: Abigail Steinberg
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Your special spicy pickles. Your crunchy coconut granola. The cookie recipe so good that no one believes its gluten-free.With the ever-increasing demand for natural foods, the time may be right to turn your culinary hobby into a moneymaker. But the path to retail success is strewn with obstaclesunless you have the guidance of someone whos been there and done it. Who is your target market? What sets your product apart? Whats your perfect price point? Recipe for Success gives you the benefit of an experts in-depth experience, taking you from initial conception to cashing outand covering everything in between. Filled with real life examples, the book helps you: Package and launch your product Work effectively with distributors Win the fiercely competitive battle for store placement Prepare for trade shows Deal with slotting fees, free fills, promotions, discounts, and demos Negotiate broker partnerships And more Make no mistake: the natural foods industry is not user-friendly, but with this indispensable guide you can avoid the commonand highly expensivetraps many start-ups fall into . . . and make your dream business a delicious reality.