The Fashion System

The Fashion System

  • Publish Date: 1983-07-01
  • Binding: Hardcover
  • Author: Roland Barthes
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In his consideration of the language of the fashion magazinethe structural analysis of descriptions of women's clothing by writers about fashionBarthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.

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