Campaigns That Shook The World: The Evolution Of Public Relations
Publish Date: 2015-10-28
Author: Danny Rogers
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Over the past four decades, a series of groundbreaking PR campaigns have helpedshape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell,Campaigns that Shook the World provides the inside story onnine of these pivotal campaigns, and explores what made them successful. It examinestheir strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games),and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones,and newsworthy events, including Barack Obama's 2008 Presidential campaign.
Casting an eye over a selection of thrilling developments in music, sports, politics, media, and public life, author Danny Rogers grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for both good and bad.