Grocery Revolution: The New Focus On The Consumer
Grocery Revolution: The New Focus On The Consumer

Grocery Revolution: The New Focus On The Consumer

  • Publish Date: 1997-02-01
  • Binding: Paperback
  • Author: Barbara E. Kahn;Leigh M. McAlister
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This text provides an introduction to the understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.

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