Childhood Under Siege: How Big Business Targets Children

Childhood Under Siege: How Big Business Targets Children

  • Publish Date: 2011-08-09
  • Binding: Hardcover
  • Author: Joel Bakan
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From the writer of the hit film and international bestselling book The Corporation comes a shocking venture behind the scenes of the widespread manipulation of children by profit-seeking corporationsand of societys failure to protect them.

Childhood Under Seige reveals big businesss discovery of a new resource to be mined for profitour children. A journey through a world of unabashed exploitation, clued-out parents, and governments that look the other way, it tells the chilling and at times darkly humorous story of businesss plans to turn kids into obsessive and narcissistic mini-consumers, media addicts, cheap and pliable workers, and chemical industry guinea pigs. Not to mention pharmaceutical pill popperspsychotropic drug consumption by children has increased fivefold since 1980.

Its a winner-takes-all battle for childrens hearts, minds and bodies as corporations pump billions into rendering parents and governments powerless to protect children from their calculated commercial assault and its disturbing toll on their health and well-being.

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