Ben & Jerry'S: The Inside Scoop: How Two Real Guys Built A Business With A Social Conscience And A Sense Of Humor
Publish Date: 1994-05-17
Author: Fred Lager
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The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained. --New York Times Book Review.