Ben & Jerry'S: The Inside Scoop: How Two Real Guys Built A Business With A Social Conscience And A Sense Of Humor

Ben & Jerry'S: The Inside Scoop: How Two Real Guys Built A Business With A Social Conscience And A Sense Of Humor

  • Publish Date: 1994-05-17
  • Binding: Hardcover
  • Author: Fred Lager
Regular price $34.17 Sale price $14.41

Attention: For textbook, access codes and supplements are not guaranteed with used items.

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained. --New York Times Book Review.


From the Trade Paperback edition.

Customer Reviews