Made In China: Secrets Of China'S Dynamic Entrepreneurs
Publish Date: 2009-03-16
Author: Winter Nie;Katherine Xin
Attention: For textbook, access codes and supplements are not guaranteed with used items.
Insight and analysis on the strategies that have led to China's rapid economic expansion
China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. Made in China gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out.