Marketing Channels

Marketing Channels

  • Publish Date: 2011-11-09
  • Binding: Hardcover
  • Author: Bert Rosenbloom
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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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