Mylab Marketing With Pearson Etext -- Access Card -- For Marketing Management (My Marketing Lab)
Publish Date: 2015-01-18
Binding: Printed Access Code
Author: Philip T. Kotler;Kevin Lane Keller
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Attention: For textbook, access codes and supplements are not guaranteed with used items.
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MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.