Unlabel: Selling You Without Selling Out
- Publish Date: 2013-10-01
- Binding: Hardcover
- Author: Marc Ecko
Attention: For textbook, access codes and supplements are not guaranteed with used items.
Arrives in 3-7 Business Days
One of the most provocative entrepreneurs of our time, who started Ecko Unltd out of his parents garage and turned it into a media empire, Marc Ecko reveals his formula for building an authentic brand or business.
As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.
This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.
Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents garage to the bold creator of two hugely successful branded platformsEcko Unltd. and Complex Media. As Ecko explains, its not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.
With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.
Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.
Author Note from Marc Ecko
I am a brand, but I am not a label. My brand is Marc Eck?. You too are a brand. Whether you know it or not. Whether you like it or not. A brand is not skin-deep. Labels are skin-deep, but a branda true, authentic brandis made of blood and bones, muscle and organs. A brand has a heartbeat.
Unlabel explores the anatomy of a brand. And it uses the Authenticity Formula (1) to explain the cross sections of that anatomy. My brand started in my parents garage in Lakewood, New Jersey, where I spray-painted T shirts and sold them for $10 a pop. By understanding how to harness my fear (2) and separating perception from reality (3), I grew that brand to the tune of a billion-dollar retail business. Ive built skate brands, hip-hop brands, magazine and video game brands. Ive built brands that people literally tattoo on their bodies, which is branding in the truest sense. But the most important brand that I built was me, the personal brand thats from my guts to the skin (4).
My philosophy is simple: unlabel.
Not un as in the nihilist or negative sense of the prefix, but in the refuse sense of the meaning. Refuse to be labeled.
Fight their labels.
Ignore their labels.
Peel off their labels.
Unlabeland create your brand.
This takes work. In the same way that you do push-ups to exercise your body, you need to challenge yourself to shake free of the herd, find your own unique voice, and create your personal authentic brand.
Find your swoosh, your Apple, your Rhino.